B2B Influencer Marketing Strategy to Follow in 2020
A marketing strategy that is prepared by keeping in mind the long-term approach to avail the sustainable competitive advantage is known as B2B influencer marketing strategy. While preparing the framework for the B2B influencer marketing strategy, you will have to keep in mind some essential things like segments of the market, ICP chart for each market segment, USP for each targeted market and buyer’s journey to track prospects of your market. The most essential B2B influencer marketing strategy trends to follow in 2020 are given below; Increased Use of AI: Due to lots of advancements in the fields of AI and machine learning, there is a possibility that in 2020, AI and machine learning will play a vital role in B2B influencer marketing. Therefore, we have to look beyond social media and we have to introduce robotic technology in order to compete with others. These robotic technologies will be helpful for us in analyzing the data, in selecting the data and in creating the best opportunit